NOT FORMULATED FOR THIS PLANET.
DRINK INSANE
We didn't set out to make an energy drink. We set out to bottle something that shouldn't exist.
300mg of clean energy. A nootropic stack that rewires your focus. Adaptogens pulled from the edge of human endurance research.
Zero sugar. Zero crash. Zero apologies.
This was not approved. This was unleashed.
OUR LINEUP
Choose Your Weapon
Three devastating flavors. Zero sugar. Zero calories. Zero crash. 300mg of clean caffeine in every can.
Electric Lime
Citrus Shock
Lightning in a can.
Harvested from a storm that shouldn't have happened. Alpha-GPC sharpens your cognition to a razor's edge. The yuzu-lime profile is what lightning tastes like.
Voltage equivalent: 1.2 million volts. Side effect: sudden clarity.
$3.99
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Void Berry
Cosmic Grape
Deep space in every sip.
Grown in the absence of gravity. Dark concord grape and deep berry fused with L-Theanine to create the smoothest focus state ever bottled. You'll write cleaner code. You'll see three moves ahead.
Origin: zero-atmosphere cultivation. Side effect: mild omniscience.
$3.99
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Solar Flare
Tropical Fire
Burn bright. Burn long.
Captured plasma from a dying star. Mango-passionfruit meets habanero heat. The electrolyte matrix and adaptogen stack push your body past what you thought was your ceiling.
Surface temperature at opening: 1.4 million °F. Side effect: you stop accepting mediocrity.
$3.99
Shop NowENGINEERED FOR THE UNREASONABLE
NOT A BEVERAGE.
A WEAPON.
THE INSANE PROTOCOL
REFUSE
TO
PLATEAU
The modern world is engineered for average. Average inputs. Average outputs. Average lives.
We built INSANE! for the people who broke that deal.
Every can is a precision instrument for the human being who refuses to plateau. A competitive gamer, a CrossFit athlete, and a biochemist walked into a lab in Austin, Texas. What walked out changed what a beverage could be.
We don't sponsor billboards. We sponsor the unreasonable.
FDA REGISTERED
GMP Certified Facility
NO COMPROMISE
Zero Artificial Anything
MADE IN USA
Austin, Texas
300mg
Clean Caffeine
Natural caffeine from green tea and guarana for sustained energy without the crash
Zero
Sugar & Calories
Sweetened with Stevia and Erythritol. No aspartame. No sucralose. Ever.
6+
Hours of Focus
L-Theanine and Alpha-GPC deliver smooth, sustained cognitive performance
THE INSANE! GUARANTEE
If you don't feel a noticeable difference in your energy and focus within your first can, we'll refund your entire order. No questions asked. No hoops. No fine print. We're that confident in what we've built.
300MG CLEAN CAFFEINE • NOOTROPICS • ADAPTOGENS • ZERO SUGAR
THE FORMULA
THEY TRIED TO
CLASSIFY
WHAT'S INSIDE
The Formula
Every ingredient is clinically dosed and transparently labeled. No proprietary blends hiding behind marketing jargon. We show you exactly what you're putting in your body because we have nothing to hide.
Alpha-GPC
300mg
A premium nootropic that crosses the blood-brain barrier to boost acetylcholine production. Sharpens memory, accelerates reaction time, and keeps your mind operating at peak frequency.
Natural Caffeine
300mg
Sourced from green tea and guarana for a clean, sustained release. No synthetic spikes, no gut-wrenching crash. Just smooth, relentless energy that builds and holds for hours.
L-Theanine
200mg
The Zen counterpart to caffeine. Promotes calm alertness and eliminates the jitters. Together with caffeine, it creates the legendary flow state stack trusted by biohackers worldwide.
B-Vitamin Complex
B6, B12, Niacin
The metabolic engine behind every can. Converts food into cellular energy, supports nervous system function, and keeps neurotransmitter production firing on all cylinders.
Electrolyte Matrix
Sodium, Potassium, Magnesium
Precision-dosed electrolytes for optimal hydration and muscle function. Whether you're gaming for 12 hours or crushing a HIIT session, your body stays locked in.
Adaptogen Blend
Ashwagandha + Rhodiola
Ancient stress-fighting compounds backed by modern science. Reduce cortisol, improve endurance, and build resilience against burnout. Your body adapts. You evolve.
CLEAN LABEL PROMISE
Zero sugar. Zero calories. Zero artificial colors. No aspartame, no sucralose. Sweetened naturally with Stevia and Erythritol. Vegan. Gluten-free. Made in the USA.
DIAGNOSTIC TOOL
Your Insanity Index
Answer three questions. We'll calculate your optimal INSANE! protocol.
What's your mission today?
How much sleep did you get last night?
What's your intensity level right now?
JOIN 500,000+ WHO CHOSE INSANE
THEY SAID WE WERE
INSANE
They were right.
GOT QUESTIONS?
500,000+
Monthly Customers
48,291
Incidents Reported This Week
4.9
Average Rating
#1
Functional Energy Brand 2026
"I've tried every energy drink on the market. INSANE! is the only one that keeps me sharp through 8-hour tournament days without the crash. My reaction time has never been better. This is my secret weapon."
Jake 'Phantom' Torres
Pro FPS Player, Team Vortex
"Finally, an energy drink I can actually recommend to my clients. Clinical doses of L-Theanine paired with natural caffeine is the gold standard for sustained cognitive performance. The ingredient transparency is refreshing."
Dr. Sarah Kim
Sports Nutritionist, PhD
"Solar Flare before a WOD is unreal. The electrolyte blend keeps me hydrated and the adaptogens help me recover faster between sessions. I've cut my rest times by 20% since switching from my old pre-workout."
Marcus Rivera
CrossFit Competitor & Coach
"As someone who codes until 3am regularly, I needed something better than coffee. Void Berry keeps me in the zone without the anxiety. I ship cleaner code when I'm on INSANE! and that's not even a joke."
Luna Chen
Software Engineer, Late Night Coder